Content and online marketing have never been more important, and putting the right strategy in place can have a strong impact on any business. If you want to reach a large number of customers and achieve a strong conversion rate, there are various online marketing techniques to implement. Building backlinks that are relevant to your business or niche is one of the most efficient ways to boost relevant traffic to your website and ensure that your online presence can reach the right audience. If you are eager to reach your business goals, read on to learn more about why targeting the right niche relevant backlink, and location through digital marketing is one of the best ways to get there.
Niche And GEO-Relevant Backlink Building For SERPs
Niche relevant link building is the process of creating a collection of backlinks from websites to yours, which are within the same industry or field. Getting backlinks from other quality websites is one of the most crucial factors in online marketing. Backlinks should be niche relevant, meaning they should ideally come from other websites with the same niche as yours to truly reflect Google what your business is about and strengthen rankings. Building a solid portfolio of backlinks will show Google what your content is around and give strong indications about what you are presenting on your website.
GEO (geographical) relevant link building is also very important when it comes to boosting rankings and traffic to your website. GEO-relevant link building is getting backlinks from other websites with geographic relevance to your site. These could be local businesses, a local newspaper’s website, or a local blog, for example. This will give you higher rankings in search results for specific queries in your region. It is highly beneficial to show Google that you have locally-themed websites with high GEO relevance that links back to your site.
The Most Efficient Niche Relevant Backlink Strategies
Gaining GEO-relevant backlinks based on the location of your business is a similar approach – this is aimed at ensuring the target customers in your area are aware of your business or local service.
If you have an online sports clothes shop, for example, you could post niche relevant content on a blog about fashion, lifestyle, or healthy living. These topics tie in well with sports clothes and are relevant to this particular industry or niche, while an online shop for kids’ sports clothes could attain niche relevant backlinks from websites about children, family, parenting, leisure time, or sports. Likewise, a local restaurant may acquire backlinks from websites about food, restaurants, or travel, while a local vegan restaurant would benefit from backlinks from sources in the food, restaurants, travel, health, lifestyle, or well-being spaces.
There are several methods for building relevant backlinks in the ‘best way’. Below, we explain some of the most common approaches for niche and GEO link building.
Making Use of Broken Links
Broken links can be a great tool to use in link building. These are any links on a website that no longer lead to the content they originally referenced, usually resulting in a 404 error page. By using a broken link checker, you can identify the errors that exist on any given website, before reaching out to the website owner to suggest a replacement. This helps to improve the quality of their site by reducing broken links and giving you another backlink to add to your profile.
Publishing Guest Posts on Popular Niche Specific Blogs Online
Publishing guest posts on blogs in your industry niche is one way to start building a backlink profile. Begin by identifying suitable blogs to post on. For example, if you own a bicycle shop, you may wish to guest post on a local sports or triathlon blog. Next, reach out to the blog owner to request a guest spot and check what costs may be involved. Finally, write your post, include a link to your own website with a suitable anchor text, and submit it to be published.
Creating High-Quality Skyscraper Content Of Your Niche
Creating skyscraper content is the strategy of producing engaging content that will lead to high-quality links from strong editorial sources. Start by finding the most popular articles that have been linked to other websites. Next create an even better piece of content where you maybe delve even deeper into the topic than the original article. For example, if you find a popular article describing the best ways to revamp your garden, create an article on the same topic but provide better ideas and improvements. Your article doesn’t have to be longer than the original one, just better and more engaging. Lastly, publish it on your website and promote it among people and websites that have previously linked to similar content.
The Most Important Niche Relevant Backlinks
The more specific and niche your business or shop is, the more specific your target customers will be. Narrowing down your target audience so that they are highly relevant will have a more positive impact on traffic to your website, as well as conversion rate.
The anchor text used for any backlinks is also important, as is the anchor text ratio of keywords. The backlink profile of a website’s homepage should make up at least 75% of the overall backlinks to the website and should contain the business or brand name. The anchor text should also sound natural and should not perfectly match the brand name every time. Getting the balance right between exact match and phrase match anchors will mean more success for your strategy, making the most out of a niche relevant backlink.
Note that it is possible to use software to optimize a link-building strategy for your niche. Avoiding PBNs (private blog networks) is recommended when implementing a link-building strategy, as they tend to be viewed as spam by Google.
Niche Relevant Backlinks – FAQ
Are Niche Relevant Backlinks still Important for Google Rankings?
Yes, niche relevant backlinks are still important for Google rankings. Websites that have a lot of backlinks from high-quality, reputable sources, will generally rank well. Plus, the higher you rank, the more visitors you are likely to get via Google organic traffic, which will in turn strengthen and reinforce your rankings.
How can I find the Right Domains for Link Building?
Finding the right domains for Link building can be time-consuming and takes some investigation. It is best to research potential partners to check their domain authority and page authority scores to evaluate which websites are the most beneficial to work with and backlink from. Working with a link-building partner is a very efficient way to find the best domains for your business. The best way to find the right domains is through Proton Links.
Is there a Difference Between Site Relevance and Niche Relevance?
Site relevance refers to the consistency between a user’s search or request and the information on a particular landing page or website. Nice relevance is about the relevance of a website to a given niche, topic, or industry area.
What is More Important – Niche Relevance or GEO Relevance?
Both are very important and have a different impacts on rankings.
Which is the Best Strategy to Build Relevant Backlinks?
Find opportunities for backlinking that are niche relevant or GEO-relevant, and link from qualitative, reputable websites where possible. It is also good to create high-quality content and use keywords strategically when writing your anchor text.